Thailand targets high-spending Middle Eastern vacationers for tourism growth

The Tourism Authority of Thailand (TAT) is focusing on attracting high-spending guests from the Middle East within the latter half of this year, with the aim of utilising this market as a brand new tourism progress engine.
Apichai Chatchalermkit, TAT’s deputy governor for tourism merchandise and enterprise, has stated that since Thailand re-established full diplomatic relations with Saudi Arabia in early 2021, the authority has been increasing efforts to usher in high-spending vacationers from the Middle East. Chatchalermkit also talked about that Middle Eastern consumers maintain a optimistic image of the quality of health and wellness companies in Thailand.
TAT reported that in 2021, there have been a total of 314,882 Middle Eastern vacationers visiting Thailand. Approximately one hundred,000 of them had been from Saudi Arabia and about 66,000 from the United Arab Emirates (UAE).
Middle Eastern travellers are regarded as a high-spending demographic with comparatively more extended stays in Thailand. For instance, in 2019, vacationers from the UAE stayed in Thailand for an average of eleven.4 days, spending more than US$220 per day.
In order to promote Thai tourism within the Middle East, TAT just lately attended the thirtieth Arabian Travel Market that took place in Dubai from May 1-4.
For this year, TAT anticipates tourism revenue to achieve 2.38 trillion baht, around 80% of the pre-pandemic level recorded in 2019. Of the anticipated whole revenue, 1.5 trillion baht can be attributed to foreign visitors, while the rest would come from native tourists. TAT predicts that between 25 and 30 million international travellers will visit Thailand in 2023.
Mold has also mentioned that TAT is planning marketing occasions to encourage visits to Thailand. These occasions include tropical fruit tastings and fruit buffets in Rayong and Chanthaburi. Additionally, the authority is making a schedule to advertise durian in Hua Hin.
On Wednesday, TAT, along with Central Food Retail, the operator of Tops, launched the “Thailand Amazing Durian & Fruit Fest 2023.” Scheduled to run until May 15, this occasion showcases Thai fruit to stimulate tourism among both home and foreign tourists.
The three major sights of the festival are a Monthong durian buffet, a durian café zone, and a fruit market zone. Tops projects the event to generate over 200 million baht in gross sales..

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